Smart Group
Marketing Services in Sandton

The SMART Group, established in 1992, focusing on providing training solutions for sales and marketing people in the healthcare industry.
All Smart Group trainers have extensive experience in developing and presenting a broad range of training workshops for healthcare representatives.

The SMART Group, established in 1992, focusses on training solutions for sales and marketing people in the healthcare industry. All SMART Group trainers have extensive experience in developing and presenting a broad range of training workshops for healthcare representatives, managers and marketing personnel. The SMART Group also offers the National Certificate in Pharmaceutical Sales Representation, a nationally accredited programme. The SMART Group will tailor training to the specific needs of teams in companies on request. Can your managers and sales teams not only detail but apply the principles of Managed care to optimise sales of your company’s products? To be aware of the key principles of effective personal time management and to use these principles to draw up and implement a workable time management plan for all aspects of life. This skills program provides healthcare sales and marketing people with the skills to grow sales and promote the company’s image by effectively presenting to small groups and individuals. The key techniques required to present effectively, control the presentation and adhere to time are covered. The challenge is how to move clients from customers to partners; to understand the principles of customer relations and to use these to develop an individualised customer relations plan for every customer. The workshop provides insight and knowledge to be able to draw up and implement a plan to optimise the profit from sales generated by organisations requiring tenders for procurement. Practical project management techniques are used to establish objectives and adhere to both schedules and budgets to successfully handle events including the sales conference, a CPD meeting and new product launches. Fast tracks the newly appointed or potential manager to become an effective manager of people and for the business by presenting the theory of sales management. Workshops give delegates the opportunity to apply the theory in a practical way. The diversity and regulation of the Healthcare industry provides marketers with challenges unique to the healthcare industry. Smart Healthcare Product Management develops effective Product Managers who can manage all aspects of their brand, not only promotions, in this challenging market. Developing great marketing teams and maintaining strategic growth under the challenging conditions currently being experienced in the South African Healthcare market is the focus of this program with practical application during workshops. Employing new staff can be a costly experience when the wrong decision is made! An interactive workshop designed to develop awareness on how to implement the steps and activities required to effectively interview and select employees. The ability of a manager to effectively coach his sales people is key to ensuring sales budgets are achieved. Providing effective coaching requires structured planning, implementation and realistic goal setting to optimize the performance of team members.