Ornico Media
Advertising in Sandton

We compile world-class brand intelligence and maintain a large and comprehensive library of TV, radio, outdoor and print reference material. Ornico is South Africa's leading independent provider of media information.

Financial Mail AdForum: Taking stock of financial services advertising with Ornico. We so often only think about ourselves forgetting we share this incredible space with others. The media monitoring and intelligence company has the biggest ad library in southern Africa. Ornico not only is able to give insight into your competitor’s creative execution, but can give you media schedules that will show which mediums other brands are investing in. With a good view of your competitor, and/or industry sector’s media investments and new adverts you can understand your competitor positioning and market intentions to reverse engineer your opposition’s advertising strategies more accurately. Ornico has the very first television ad that was ever aired on South African in By using the archive you can review competitor creative, advertising campaigns and brand positioning to evaluate your brand’s messaging and performance. A major global initiative has been launched by the International Association for Measurement and Evaluation of Communication (AMEC) and other industry bodies to eradicate the use of Advertising Value Equivalents (or AVEs) in modern public relations. AVEs have long been the subject of intense criticism but because they claim to put a financial value equivalency on PR and communication work, and are easy to produce, there is still a lingering demand from some quarters of the communication profession. Marketers, brand owners, public relations professionals, entrepreneurs, agency owners, strategists, Chief Marketing Officers and social media professionals will value this report. Given the prevalence of mobile on the continent, the degree of innovation and development within the mobile space is not surprising. Taking stock of financial services advertising was the focus of the Financial Mail AdForum, which took place at the Vega School in Johannesburg, in association with Ornico. Ads that stand out in the financial services sector need to offer a human insight and a narrative that resonates and connects. It’s a turbulent and uncertain time for the South African economy, and this is having a knock-on effect on financial services companies. The country is in recession and a poor economic outlook means investor confidence is at a record low. It featured a typical superhero as the star and it was clear that children were the ones being targeted. It was also mentioned that the information provided in the ad was too complex to appeal to children. The consensus was that the ad did not work for the brand. Following the launch of Ornico City, Ornico’s new home in Johannesburg, Maggs On Media shared snippets on one of Africa’s leading advertising shows. Attended by guests from South Africa’s leading brands, advertising agencies and marketing companies, Ornico’s move from Sandton to inner city Johannesburg is being celebrated by throwing the doors of the heritage site open to the public. It contains in-depth analysis of each social media network in South Africa. It includes a comprehensive survey of over 110 corporate companies and digital agencies in South Africa. The African banking sector has some of the most active social media communities in Africa, with some of the most engaged influencers across the social web. The Nigerian telecommunications industry is highly active on social media, with thousands of engaged customers voicing their opinions of each brand.