Field Africa
Market Research in Sandton

Market Research Agency, Field and Tab, Market Research Fieldwork, Market Research in Africa, Marketing Research into Africa.

Field Africa was established in the late 1990’s, and is a leading African research agency offering an extensive range of research services to multinationals, listed companies, entrepreneurs and governments. Operating in a number of countries across the continent, Field Africa provides a seamless market research offering to its valued clients. Field Africa is differentiated by its people, its clients and the work that it attracts and retains. With researchers that are independent individuals and who share a common service spirit, the agency is built on a sound understanding of its clients’ needs. Field Africa supplies high-quality data collection and processing services to research agencies, advertising and PR agencies and management consultants with a need for a seamless international service in business-to-business and consumer markets. We employ a variety of data collection methods at our disposal to ensure that the project is carried out to your specifications, quickly and cost effectively. Focus group recruitment and moderation of traditional and online groups. Field Africa has 800 trained face-to-face consumer field interviewers in Africa offering coverage for those projects requiring face-to-face data collection. Our qualitative research team is in demand in both business-to-business and consumer markets, whether part of a larger scale study or an independent one. Field Africa has multilingual qualitative specialists available for in-depth interviewing and focus group recruitment and moderation across Africa. Experienced executives manage all projects from initial briefing to data delivery and can offer advice on questionnaire design, methodology, sampling and timings, taking into account budgetary and cultural considerations throughout the study. Having this resource under one roof ensures quick project turnaround times with greater consistency of results between countries. Experienced executives manage all projects from initial briefing to information delivery and can offer advice on questionnaire design, methodology, sampling and timings, taking into account budgetary and cultural considerations throughout the project.