Afken Financial Services
Insurance in Sandton

We pride ourselves in being able to bring added value to our clients in ensuring protection of the wealth and assets that they have worked so hard to acquire, as well as the assistance of wealth creation itself. We guide our clients in analysing their risk exposures and risk tolerance, highlighting both the insured and uninsured risks. It is important to identify the risks and make sure your business is protected, not just through insurance, but through the way you conduct your business. Our speciality, we assist with Buy and Sell, Keyman cover, Contingent liability, asset and legacy protection, employee benefits, Directors & Officers liability and so much more for the smooth running and continuity of your business. At Afken, we believe that Financial Planning and Wealth Management is about more than just providing exceptional products and services. We are set apart by our deep desire to care, because it is only by caring passionately about our clients can we understand what drives them, what they want their legacy to be and what they want from their relationship with us. Our distinctive culture and values play a huge role in our success, they lie at the heart of who we are and what we stand for. We distinguish ourselves by being a strengths-based organisation. We focus on understanding and leveraging our employees’ strengths to ensure they are in the right roles for them to truly excel, and are committed to helping our people grow, enabling individuals to make a difference. Our clients are as diverse as the markets in which they live, invest and do business. Quite simply, we treat them as we would like to be treated ourselves, with honesty and respect, intelligence and understanding. In this way we can not only meet their financial planning and wealth management needs but also greatly exceed their expectations. We take a holistic, individual approach that requires highly personalised service. Our clients are turning to us in ever increasing numbers for reassurance, support and guidance. So our team are part confidantes and full time advisors. Providing the tools to take these relationships to an even deeper level is part of our commitment to your future. This includes both financial planning products and short term insurance for both individuals and businesses. Our clients listen to us and act on our informed advice. It’s a trusting relationship that has been forged on a disciplined approach to Financial Planning and Wealth Management from our team. We are driven to build the legacy of our clients through visionary financial planning that protects against uncertainty, preserves their assets and passes on wealth. We make most of our specialist skills in a supportive environment, with a focus on client excellence as our compass. We continue to invest our future by attracting, developing, and rewarding highly competent and committed people. Our stuff enjoy a supportive, challenging working environment. Our Vision is to be the benchmark in providing sound financial planning solutions for individuals and businesses with a focus on sustainability and service excellence. Exceed customer expectations for value and service through lomg-term satisfaction and consistent excellence. We foster open communication, listen and understand different perspectives. We demonstrate principled and ethical judgment, confidentiality and practice in terms of FAIS.