Lovelife
Investments in Sandton

We also offer HIV awareness and youth interaction. loveLife Youth is South Africa's largest national AIDS prevention, education and behaviour initiative for young people.

The fact that we touch and access 1.5 million young people around the country is a huge opportunity, and we have to see how we can use that platform to generate revenue but without over commercialising the organisation. loveLife is uniquely positioned to craft interventions that address social ills and provide youth leadership. With our spread, experience and ability to train and with a reach and footprint that very few other organisations can boast, we are uniquely placed to address the issues that affect our youth. We understand what these issues are and what needs to be done to bridge the gap between hopelessness and a future that is vibrant and ready to be snatched. loveLife is significantly reliant on government for its funding, but government itself is under significant budgetary constraints. Understanding that the task at hand is greater than one organisation we are looking to develop key partnerships with like-minded businesses and other civil society organisations both locally and on the continent, by 2017 we hope to be active in at least three African countries, excluding South Africa. Over the years loveLife programmes have evolved into additional initiatives responsive to societal challenges that affect young people. loveLife comprehensively addresses the complex behavioural, social and structural drivers of risk tolerance among young people through a combination of interventions and in July 2015 loveLife took its evolution into the digital space with the launch of iloveLife.mobi. iloveLife.mobi, is an innovative cellphone based mobisite that offers young people a chance to be rewarded for their healthy behaviours through an interactive mobisite. As young people complete activities (such as quizzes, self-assessments or HIV test) they earn points and enter competitions with greater prizes for greater actions. iloveLife.mobi really connects with young people, believes in them and their power.